Why does email marketing present such a benefit over other more traditional forms of marketing drives better returns on investment and customer engagement metrics than other marketing techniques?
Can you think about the time and effort involved in structuring a direct-to-consumer or direct business-to-business campaign using one of the two most common offline direct marketing communications techniques?
With ever evolving technology as a business do you have time that you'll need to allow time for a designer to create the mailing, typically through several lengthy revisions. Then you'll need to allow time for the print mailing to be printed, cut and, if necessary, stuffed into envelopes. There will be time when the envelopes get transported via the postal system and then time while you wait for the consumer to retrieve it from the mail box.
Telesales also has its own limitations. In addition to having to construct a telesales script, you'll have to wait the time out while your sales agents dial through cycled call attempts to all of the sales leads or customers on your target list.
Email marketing is more cost effective, and achieves results faster than traditional direct mail marketing. Most importantly, email marketing is twice as effective as traditional direct mail in getting a response from the targeted audience. This may be because of its immediate call-to-action, through “buy now” or “sign up now” links that can be directly embedded in the message. It is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sale cycles.
We at marketvisiblity clearly understand the requirement of a modern business enterprise to communicate with its customers and potential buyers using an effective message broadcast mechanism.
Vishub is an easy to use communication platform that connects your customer base with you through telephone, text and email. Find a customer record and with one touch connect and save that action in the customer history.
This platform manages all customer contact with simple one page reports.
Never miss a customer inquiry again! You are prompted by text and email for missed calls You can send order confirmations and invoices, plus collect payments with an on screen payment portal.
Push out to social media on Facebook, Twitter, Linkedin with just one entry point.
Creating/Editing email templates is really simple. If you have used any word processor software like Microsoft Word, you would find it really easy to use Vishub Email interface while designing or editing template. You can drag, drop and click to create/edit your template.
There is an option for professional web designers to write highly customize HTML to create/edit template.
You can switch between HTML/Design/Preview modes.
Vishub allows you schedule your email broadcasts. You need to specify the date and time and the system automatically shoots email on that specific date and time.
In addition to scheduling bulk email sends, you can also send transactional emails. You can select any customer from existing customer database and send a transactional email.
Every email that is sent out of the Vishub system is tracked and reported. You can see reports that explain how many opens/closed/not opened out of emails sent every day.
Vishub also provides the ultimate texting solution it not just allows you to send text broadcasts to large groups but you can also send transactional message to individuals. The best part is you can receive and see all replies or any other incoming message. The messages that are received on your Vishub virtual number are visible in the Vishub interface which makes it easy to manage your campaign
Now, you can truly Acquire, engage and retain your customers with Text Marketing. Make most of your contacts database now by submitting us an enquiry now.
To know more about our platform and how email/text broadcast can help your business improve performance click here